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Ribo Waring Pub Company

"The system is very easy to use and support has been second to none."
Tony Murphy, Founder and Managing Director of Ribo Waring Pub Company

The Client

After a lifetime spent in the pub trade, it’s no surprise that Tony Murphy wanted to be his own boss. A year ago, he bought the lease on his first pub, Masons’ Arms in Edgware, and has since acquired a further three: Station Hotel in Hither Green, Railway Tavern in Mill Hill and Halfway House in Bovingdon.

Each represents the best traditions of the London suburb local pub and together they constitute the Ribo Waring Pub Company. Masons’ Arms sets the blueprint, based around a relaxed atmosphere with something to interest everyone. Sports enthusiasts watch major sporting events on the multiple TVs or make use of pool tables. Music fans enjoy state-of-the-art video jukeboxes and weekend disco nights. Plus there’s great food for all the family.

“The system is very easy to use and support has been second to none.”

Tony Murphy, founder and Managing Director of Ribo Waring Pub Company

The Solution

The Challenge
All the pubs which Ribo Waring has acquired are owned by the Spirit Group and came equipped with their own tills. A previous working relationship between one of Tony Murphy’s partners and system integrator Hospitality Tills encouraged Tony and the team to improve their point-of-sale systems, at both a hardware and software level.

For a new business, cost of ownership was a key motivator, plus any system installed had to be fast to train and easy to use by permanent and casual staff. System resilience and reliability were also critical factors as Ribo Waring anticipated, and are now enjoying, very busy trading in all their pubs.

The Benefits
* The business, front-office and back-office, is run from a single computer system

* Using the latest technology creates the aura of a professional business

* Staff find the system very easy to learn and fast to navigate around

* Enabling customers to see what’s being entered into the tills makes the business transparent

* All the new system’s features add up to slick customer service

* Reliability and system resilience mean even the busiest trading times can be catered for with confidence

* The support from Hospitality Tills and J2 is described as “outstanding”

The Process

Hospitality Tills have installed a package of hardware and software that fits the bill for Ribo Waring. Ten of J2’s latest 560 touchscreens have been installed across the four premises, each providing specialist front-office and back-office software designed with the pub trade in mind.

The tills have a small footprint and sit discreetly on the bars. Ribo Waring has opted for the largest display screens and makes a virtue out of staff and customers being able to see items being entered into the tills.

Installation and training were completed quickly and without a hitch and Tony Murphy pays tribute to the quality of service he has since received from Hospitality Tills and J2. “Support has been second to none.”

The Results

The software puts every needed function at the touch of a button. Sales history is immediately visible, and prices and products can be easily changed or added. The ability to increase the print size of on-screen items and to scan in product labels as keys makes for instant recognition at busy times. This translates into slick bar service and happy customers.

“Everything is immediate,” says Tony Murphy. “It’s very easy to use and any problems are quickly resolved.”

The Future

Tony Murphy’s ambitions don’t stop there. He has set his sights on building a 10-strong group over the next few years. “I have a lot of faith in the systems and in the people who support them. I will be putting the same systems into my new pubs as they come on stream.”

www.ribowaringpubcompany.com

Partners

About J2 Retail Systems
J2 Retail Systems is a specialist manufacturer of PC-based touchscreens, LCD touchscreen monitors and point-of-sale hardware to the retail, hospitality and leisure industries. With 50,000+ units installed worldwide, its clients include cinema group Vue Entertainment, and retailers Greggs and Thresher Group.

By controlling design and manufacture, J2 has built a reputation for innovation, reliability and cost-effectiveness. Credited with introducing ‘thin client’ EPoS, J2 uses emergent technologies wherever possible to reduce the cost of hardware ownership.

Sales in the UK, Continental Europe and the Middle East are managed from the company’s Warrington headquarters. J2 Retail Systems Inc. in California covers the USA, Canada and South American markets.

About Hospitality Tills
Hospitality Tills specialise in providing touchscreen PC-based EPoS tills and till software solutions to clients across the spectrum of the hospitality sector: coffee shops, nightclubs, bars, pubs and restaurants, from single sites to chains.

With both purchase and leasing options, the company offers off-the-shelf and tailored systems ranging in price and functionality to meet the most demanding of client requirements.

The company has a reputation for outstanding client service. From its offices in Cardiff and Aylesbury, Hospitality Tills’ remote support systems and call handling mean it can provide UK-wide coverage. Services range from installation and training to ongoing maintenance and support of both point-of-sale hardware and software.

J2 560

The J2 560 represents a quantum leap. With the technology in the ‘head’ of the touchscreen and a VESA mount provided as standard, users can operate the 560 as stand-, pole- or wall-mounted. This frees up space, allows the screen to be easily moved and seen by customers and operators.

Based on notebook technology, the 560 is fanless, with or without disk drive. As a thin client machine, it has no moving parts and delivers exceptional reliability. J2’s trademark 3-year ‘return to bench’ warranty is included.

Users can customise the 560 by selecting wired or wireless, thin or thick client, stand-alone or networked operation, optional swipe for payment cards, operator ID checking via card swipe or biometric fingerprint recognition and resistive or infra-red touchscreens.

Sector: Hospitality