"Having developed Zarraffa’s POS software I have trialled and tested multiple POS touch terminal solutions and nothing could provide the same grunt, flexibility, ease of use and ROI as J2’s hardware"
Zarraffa’s Coffee IT Manager, Robert Marsden
Zarraffa’s Coffee: Award winning speciality coffee
Established in 1996, Zarraffa’s Coffee is an Australian owned and operated organisation brewing speciality coffee and distributing award winning coffee beans through 43 stores across Queensland and New South Wales.
The word Zarraffa’s comes from the Arabic word ‘Zarafa’ which means ‘Giraffe’. Not only is this an appellation of the company displayed in the company logo, but it has also played an integral role in creating the company motto and mission statement: “to be head and shoulders above the rest!”
Testament to Zarraffa’s Coffee’s commitment to building a strong business, the company received the Gold Coast’s most venerated honour of being awarded Gold Coast Business of the Year in 2007 and 2008. In addition to this, Zarraffa’s Coffee won the Retail, Wholesale & Distribution Award for 2007, 2008 and 2009 in the Gold Coast Business Excellence Awards.
Busy business with POS issues
Between managing 43 stores across two states and maintaining the philosophy of being “head and shoulders above the rest”, there is little room for error in any form, especially technical faults.
Zarraffa’s Coffee’s harsh working environment, which generally consists of minor spillages, bumps and a high paced transaction speeds, meant that POS terminals would have to be able to meet the arduous demands on a daily basis.
Unfortunately Zarraffa’s Coffee suffered the consequences of their terminals not being up to the task with multiple terminals running slow due to the lack of processing power and reliability issues. At times this issue escalated to the point that terminals would overheat, resulting in operations slowing to a standstill, ultimately causing unnecessary stress on the sales clerks.
The problem was further exacerbated by the fact that Zarraffa’s Coffee were operating with multiple brands of POS terminals, making maintenance and repairs inefficient and costly. Furthermore, the POS terminals only came with a one year warranty offering little to no accountability after the first year.
The J2 Solution
Zarraffa’s Coffee process each order at the front counter with food orders being automatically transferred to the kitchen where they are displayed on bump screens and orders removed upon completion. To achieve this they implemented a J2 POS solution consisting of the versatile J2 580 and the world’s first POS touch screen terminal with a dual core processor, the J2 650.
Ideal for POS operations, Zarraffa’s Coffee have utilised the J2 650 for over the counter operations due to its raw power and rugged design. Boasting a high speed dual core processor and RAID functionality, the J2 650 has exceeded the demands of the intensive POS software and the busy environment of Zarraffa’s Coffee. Furthermore, with a watertight seal and a resistive touch screen, Zarraffa’s Coffee knew that the J2 650 would have the ability to withstand spillages and minor bumps.
The J2 580 offered Zarraffa’s Coffee a fanless, compact design and flexible mounting options, ideal for their kitchen bump screens. Whether mounted on a pole, wall or on the desk, the flexible VESA mounting capabilities coupled with its compact design meant Zarraffa’s Coffee could save much needed kitchen space. Additionally, the J2 580 features a fanless design which reduces the amount of dust and grime damage commonly found in the kitchen environment giving Zarraffa’s Coffee further peace of mind.
Zarraffa’s Coffee knew that both the J2 touch terminals offered “easy to upgrade” functionality. With the need to upgrade due to their rapidly growing business, Zarraffa’s Coffee would have the ability to customise and upgrade terminals to suit their needs.